What is a blog?  For many years I was a self-proclaimed luddite and I had no idea what a blog/vlog/post/story was. I relied heavily on my three daughters for all things social media and digital - and truth be told, I still do.  But I am finding my way. 

 

We think of a blog as a travel story.  Instead of simply advertising trips, a blog helps potential clients learn something valuable. In today's travel industry, people don't just book vacations—they research them. Before they choose a destination, a cruise, or a travel advisor, they spend hours reading articles, comparing experiences, and looking for someone they trust. That's where a travel blog becomes a powerful tool for World Tree Destinations.

For World Tree Destinations, a blog is one of the best tools you can have because it:

Demonstrates your first-hand travel experience.

Improves your website's visibility in Google search results (SEO).

Gives you content to share on Instagram and YouTube.

Builds trust with potential clients before they contact you.

Showcases your original photos and recommendations.

Provides evidence that your travel research supports your business.

 

We believe that travel is about more than simply visiting places—it's about discovering cultures, connecting with nature, and creating stories that last a lifetime. A blog allows us to share those experiences while helping travellers make informed decisions about their own adventures.

 

Not every destination will suit or connect with every person - some like the heat while others do not; some like the ocean while others choose the pool; some like loud while others prefer the quiet; some want adventure and some want chill. Every destination we visit creates an opportunity to answer the questions our future clients are already asking. What is it really like to cruise Antarctica? Which cabin should you choose on an expedition ship? Is Alaska better in June or September? Is Geiranger worth the extra effort to get there? What should you pack for Iceland? Can you tell me about seeing Patagonia by ship? By answering these questions with genuine, firsthand knowledge, World Tree Destinations becomes a trusted resource rather than just another travel agency.

 

A blog also helps build credibility. Original photographs, destination reviews, hotel inspections, cruise ship tours, and personal travel stories demonstrate that our recommendations come from real experience. Clients are far more likely to trust advice from someone who has actually stood on the glacier, walked through the resort, sailed the ship, or explored the destination. Over time, we hope to offer a wide variety of blogs - travel diaries, company and ship reviews, the science behind the scenery, and finally, personal travel tales & takes.

 

From a business perspective, every blog post continues working long after it is published. Articles can appear in Google search results for months or even years, bringing new visitors to the website. A single article about expedition cruising, a destination guide, or a comparison of cruise lines may introduce potential clients to World Tree Destinations.

 

Most importantly, a blog reflects the philosophy behind World Tree Destinations. The World Tree has long symbolized connection - the meeting place of cultures, continents, landscapes, and people. Every journey adds another branch to that tree, and every story shared invites someone else to begin their own adventure.